Sustainability & Technology Expert, Middle East

“To create real impact and avoid symbolic ESG efforts, businesses must embed sustainability into their strategy, align with financial goals, apply data-driven governance, and leverage AI and digital tracking to accelerate decarbonization and resilience”.

Founder of Sustainability Kiosk, UAE

“Hospitality businesses can gain long-term resilience, profitability, and guest loyalty by integrating ESG into core operations—transforming sustainability from a compliance obligation into a genuine competitive advantage.”

CEO & Co-Founder, SustainInsight, UAE

“Businesses can drive both sustainability and profitability by embedding ESG into core strategies, shifting from compliance-focused efforts to value-driven innovation and operational efficiency.”